TikTok Tank: 5 TikTok Influencer Collaborations That Generated Buzz In June

Welcome to our new monthly series: The TikTok Tank - 5 videos that generated buzz on the short-form video platform in the DACH region. This listing aims to provide you with some behind the scene...

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For Brands

Social Media Updates Round-Up: June 2020

Photo credit: Raphael Silva   With this social media updates round-up, we want to shine a light on the upcoming changes announced and rumored for both Instagram and TikTok. In some cases,...

Team Collabary 18. June 2020

For Brands

For Brands

Instagram Updates Round-Up: Spring Changes to Look Forward To

Photo credit: Raphael Silva   The world has gone through some unexpected changes in recent months, and thankfully, Instagram has proven itself up to the challenge of adapting to meet...

Team Collabary 26. May 2020

For Brands

For Brands

Instagram vs. TikTok: Choosing The Right Platform For Your Campaign - White Paper Included

As TikTok continues to surge in popularity, you may be wondering whether it is time to pivot your attention from solely focusing on Instagram to launch your influencer marketing campaigns. While...

Team Collabary 7. May 2020

For Brands

For Brands

Why You Need to Include Instagram Stories In Your Influencer Campaign

Photo credit: Tunahan Günkan   Have you ever wondered why you should include Instagram stories in your upcoming campaign? To help you with this decision and to give you an overview of how...

Team Collabary 30. April 2020

For Brands

For Brands

Instagram Updates Round-Up: Spring Changes to Look Forward to

Photo credit: Raphael Silva   With winter behind us, we can now look forward to the warmth and sunshine that spring promises. While for the time being we are relegated to staying home,...

Team Collabary 7. April 2020

For Brands

For Brands

Instagram Updates Round-Up: Mid-Winter 2020

Photo credit: Raphael Silva, Pixabay   Now that the first half of winter is behind us, it’s about time we look towards some new and exciting changes set to brighten up our favorite social...

Team Collabary 27. February 2020

For Brands

For Brands

Instagram Updates Round-Up:  More Changes to Look Out for in the New Year

Photo credit: Raphael Silva, Pixabay   The New Year is set to bring with it a whole range of changes to the influencer marketing industry, and as we covered in our recent trend predictions...

Team Collabary 9. January 2020

For Brands, For Content Creators

For Brands

Instagram Updates Round-Up: More Changes To Look Forward To

Photo Credit: Maret Hosemann, Pixabay   We have a lot to look forward to in terms of influencer marketing campaigns as winter approaches, with Christmas and New Years inspiring some of the...

Team Collabary 21. November 2019

For Brands, For Content Creators

For Brands

Infographic: Collabary Talking Benchmarks

The influencer marketing industry is changing rapidly, new tools are being added, platforms are evolving. Only with Instagram, it feels like it's being updated with new features weekly. The faster...

Nicole Schuchardt 10. October 2019

For Brands, For Content Creators

For Content Creators

IGTV Turns One: The Past, Present, and Future of Instagram’s Ambitious Platform

When Instagram first announced IGTV in June of 2018, many didn’t know what to make of the news. While at the time Instagram’s user count was reported to have hit one billion active monthly users,...

Team Collabary 15. August 2019

For Content Creators

For Content Creators

Instagram Updates Round-Up: New Changes To Look Out For This August

Once again, the team at Instagram has been working hard at refining its platform, with more changes being announced in the last month that will bring both minor and major changes to its application....

Team Collabary 1. August 2019

For Content Creators

For Content Creators

Collabary Community: Influencer Q&A Willy Iffland

Hello blog readers! It is officially February and we have another interview for you this month. Introducing Willy Iffland. Willy is originally from Germany, was born and raised in Rudolstadt and...

Anna Meyfarth 7. February 2019

For Content Creators

For Content Creators

How To… Write Killer Instagram Captions

While Instagram may have earned a billion users on the back of beautiful imagery, that’s only part of the story, what about the words you choose to use in your caption? Ever wonder the...

Anna Meyfarth 19. July 2018

For Content Creators

For Brands

The Cheat Sheet: Who Wins In The Battle Of The Influencer Marketing Heavyweights?

Obviously it’s Instagram (in line for Queen of content)… It’s hard to argue with Instagram’s credentials to be the Queen of Influencer Marketing when it comes to content. Just take a look at...

Anna Meyfarth 6. July 2018

For Brands

For Brands

Destination Collaboration – Going International With Your Influencers

The IDEA While the best social media influencers have earned their reputation through sharing content from their everyday lives, many brands have successfully experimented with transplanting that...

Anna Meyfarth 27. April 2018

For Brands

For Brands

4 Ways Instagram Stories Can Help Your Social Strategy

1. Helping you reach a wider audience on Instagram By introducing the ability to search Instagram Stories by location or hashtag, Instagram have made it easier than ever for businesses to reach new...

Anna Meyfarth 20. April 2018

For Brands

For Brands

What Does The Instagram API Change Mean For You?

What is the API... And wait, what just happened to it? While the headlines have been filled with the fallout from Facebook’s (a.k.a. Instagram) involvement in the Cambridge Analytica scandal,...

Anna Meyfarth 12. April 2018

For Brands

For Brands

Why Luxury Brands, Instagram And Influencers Are The Perfect Marketing Mix

Stylish...but not a first-mover From a handbag that costs more than most cars, to shoes too expensive ever to wear on an actual street, luxury fashion retains a unique prestige even now, in the age...

Anna Meyfarth 17. November 2017

For Brands, For Content Creators

For Content Creators

Future-proof your Instagram – 3 trends that could take over 2018

Instagram trends for 2018 While some jokers are still wasting their time on what’s happening here in 2017, the serious Instagrammers are already looking ahead to what will make audiences tap that...

Anna Meyfarth 10. November 2017

For Content Creators

For Brands

How To… Use Instagram’s New Paid Partnership Tool

Transparency troubles on Instagram  While there’s a great deal of responsibility for the brands and content creators to make sure they’re following the rules (not least because they’ll be the...

Anna Meyfarth 6. October 2017

For Brands, For Content Creators