Guest Writer: Virtual Models Aren’t Solving Fashion’s Diversity Dilemma

She’s wanted! She’s hot! She’s everything you’re not! But that’s because… she’s basically a robot! Meet Shudu Gram, the beautiful model on the rise whose symmetrical features and...

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For Brands

Guest Writer: Virtual Models Aren’t Solving Fashion’s Diversity Dilemma

She’s wanted! She’s hot! She’s everything you’re not! But that’s because… she’s basically a robot! Meet Shudu Gram, the beautiful model on the rise whose symmetrical features and...

Team Collabary 11. April 2019

For Brands

For Content Creators

Collabary Community: Influencer SPRING BREAK(fast) 🌸

Spring has sprung in Berlin, that much is true and so we are celebrating here at Collabary HQ!  Last week we threw our very own SPRING BREAK(fast) at The Garden with a select few of our content...

Elise Hoggard 4. April 2019

For Content Creators

For Brands

Guest Writer: How To Humanise Your Brand In 2019

The age of the faceless, hyper-professional corporation is over! Today’s consumers are less concerned with business authority and more interested in whether a brand is relatable and relevant to...

Team Collabary 28. March 2019

For Brands

For Brands

The Peer-Like Power of Nano Influencers  

We’ve said it once and we’ll say it again: big numbers don’t necessarily mean big influence. And that’s where the peer-like power of Nano Influencers comes into play. Nano Influencers, or...

Team Collabary 22. March 2019

For Brands

For Brands

All Influencer Marketing Conference: Spring’s Must-Do Networking Event

What is it? This April 3rd, the third All Influencer Marketing Conference will be held at the ICM in Munich. With a focus to help brands find their optimal Influencer Marketing strategy, this...

Team Collabary 14. March 2019

For Brands

For Brands

Paris Hilton's Hierarchy And The Evolution Of The Influencer We See Today

Any Paris Hilton fans out there? To anyone who is currently in need of another Netflix doco to indulge in (because you’ve watched Fyre Festival Doco 5 times already, we get it) then you really must...

Elise Hoggard 7. March 2019

For Brands, For Content Creators

For Brands

Guest Writer: Masha Medusa & Why We Should Work With Small Brands

In another instalment of guests writers on the blog, we caught up with Frankfurt fashionista and sneakerhead Masha. She decided to pursue a career as a style blogger from a young age and is now...

Elise Hoggard 1. March 2019

For Brands, For Content Creators

For Brands

4 Content Marketing Campaigns Proving Influencer-Driven Success

At Collabary, we are motivated every day to discover the most innovative and effective ways for our client brands and influencers to collaborate. With influencer marketing now solidified as the most...

Team Collabary 21. February 2019

For Brands

For Brands

4 Things Fyre Festival Taught Us About The Power Of Influencer Marketing

Forget the age of Aquarius - it’s the age of the influencer. Thanks to the fiasco that was Fyre Festival and Netflix’s cunning documentary expose on the dark details of its demise, (or as it...

Elise Hoggard 14. February 2019

For Brands

For Content Creators

Collabary Community: Influencer Q&A Willy Iffland

Hello blog readers! It is officially February and we have another interview for you this month. Introducing Willy Iffland. Willy is originally from Germany, was born and raised in Rudolstadt and...

Elise Hoggard 7. February 2019

For Content Creators

For Brands

Guest Writer: Why Make A Social Impact In 2019 And How This Can Help Your Brand

Millennials and Gen Z’s are louder than ever. They are most likely the target audience of your brand. And guess what, - they demand brands to “do good”. Why not pick up some new year resolutions...

Team Collabary 31. January 2019

For Brands

For Brands

Influencer Campaign: How To Be Hands On & Create An Engaging Idea

Imagine, you have been asked to come up with a creative influencer campaign concept for the product launch of your sneaker brand. And you have only one hour to do so. Well, challenge accepted is what...

Anna Meyfarth 24. January 2019

For Brands

For Content Creators

Panel on Sustainable Fashion at PrePeek #CollabaryCommunity

And just like that, it's over, another Berlin Fashion Week done and dusted... This year we spent our time attending events, like the 2019 Fashion Show by NEONYT. Our proudest appearance last week...

Elise Hoggard 21. January 2019

For Content Creators

For Content Creators

Collabary Community: Our (Sustainable) Berlin Fashion Week Recap

NEONYT Sustainable Fashion Show at E-Werk "The word Neonyt comes from the old Greek word “neo” (meaning ‘new’, ‘revolutionary’) and the Scandinavian word “nytt” (meaning...

Elise Hoggard 18. January 2019

For Content Creators

For Content Creators

4 Sustainable Fashion Brands To Support at Berlin Fashion Week This Month

The buzz in town is palpable! Our calendars are filling up fast and we're spending our time – maybe a little too much – trying to decide how to get the most out of next week's lineup of events and...

Elise Hoggard 10. January 2019

For Content Creators

For Content Creators

Collabary Community: Video Thanksgiving Dinner 2018

Just in time to wish you a happy holidays... We have for you one bite sized clip of our Thanksgiving Dinner at Kochhaus in Berlin. A tremendous thank you to our guests who were patient, all pitched...

Elise Hoggard 21. December 2018

For Content Creators

For Content Creators

4 Things You (Really) Can’t Miss At Berlin Fashion Week

There are two emotions that best sum up Berlin Fashion Week - feeling ridiculously excited about everything that’s going on... and feeling ridiculously overwhelmed about deciding what on earth...

Elise Hoggard 13. December 2018

For Content Creators

For Content Creators

Collabary Community: Influencer Thanksgiving Dinner

On Tuesday evening this week, we hosted our very first #CollabaryThanksgiving, along with the help of Kochhaus. This event was different to our previous gatherings, where we met for breakfast and open...

Elise Hoggard 30. November 2018

For Content Creators

For Content Creators

Guest Writer: Real Life vs. Picture Perfect: Why We Need More Reality on Instagram

As November comes to a close, we bring you the second instalment in our new series, a community driven conversation created by a guest writer. This month we would like to introduce you to Daniela...

Elise Hoggard 22. November 2018

For Content Creators

For Content Creators

5 Ideas For Christmas Content Your Followers Will Love

Christmas is the time for giving - which means, if you're a social media influencer, giving your followers plenty to get excited about. But with Instagram brighter and busier in the holiday season,...

Elise Hoggard 16. November 2018

For Content Creators