Success Story: Baby-Walz #wirbleibenzuhause

Photo credit: baby-walz In 1952, Alfons Walz compiled the first catalogue with items all-around babies and mothers. Since then, many things have changed but what has stayed the same is that...

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Campaign Possibilities: What You Can Do With Influencers

Photo credit: Marlen Stahlruth Although influencer marketing has been in the mainstream for years now, there are still plenty of people who don’t know how the industry works. In fact, we often...

Team Collabary 20. August 2020

Uncategorized

For Brands

Webinar Debrief: Influencer Marketing Guide 2.0

Photo credit: vogueupcall Yesterday, we hosted our second online webinar “Influencer Marketing Guide 2.0: KPIs and ROI” with our own experts Anna Meyfarth, Brienne Pierce, and Nassima Filali...

Nicole Schuchardt 14. August 2020

For Brands

For Brands

5 Influencer Marketing Trends We Predict For 2020

With 2019 rapidly nearing its completion, it’s about time we start to look forward to the new year where the newest and most exciting prospects are waiting to shake up the influencer marketing...

Team Collabary 27. December 2019

For Brands, For Content Creators

For Brands

4 Influencer Marketing Myths And Why They’re Not True

Photo by: Marc Sendra Martorell In our day-to-experience, we are lucky to be surrounded by a team of influencer marketing experts who wholeheartedly believe in our mission to facilitate lasting...

Team Collabary 20. December 2019

For Brands

For Brands

Gone Global: 4 Australian Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 24. October 2019

For Brands, For Content Creators

For Brands

2019 So Far: 2 Collabary Footwear Campaigns That Have Excited Us

At Collabary, we are motivated every day to discover the most creative and effective ways for our clients and content creators to collaborate. With influencer marketing solidified as the most-trusted...

Nicole Schuchardt 3. October 2019

For Brands

For Brands

Gone Global: 4 African Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 26. September 2019

For Brands, For Content Creators

For Brands

Gone Global: 4 Russian Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 29. August 2019

For Brands, For Content Creators

For Brands

Why You Need To Take A Holistic Approach To Influencer Marketing

In an age where you are competing with an infinite amount of content that could distract your audience at any stage in the online marketing process, it’s important to think of your strategy in a...

Team Collabary 22. August 2019

For Brands

For Brands

Interview: Why You Need a One-Stop-Shop Solution in Influencer Marketing

Last week, our very own Anna Meyfarth was interviewed by Alina Ludwig, host of German Podcast “Influence - the Podcast”. Topics ranged from influencer discovery to setting smart objectives to...

Team Collabary 25. July 2019

For Brands

For Brands

Gone Global: 4 KOL’s In China You Need To Know About

Gone Global is a new Collabary series that aims to study the role of influencer marketing in markets outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 16. May 2019

For Brands, For Content Creators

For Brands

Our 4 Favourite Influencer Marketing Campaigns from Coachella 2019

Attracting crowds from all over the world, California’s Coachella festival is the must-attend event for Influencers and celebrities alike. For many, Coachella isn’t just about the music - it’s...

Team Collabary 25. April 2019

For Brands

For Brands

4 Ways To Include Influencers In Your Easter Campaign

With Europe set for another sunny Spring season, we’re already excited for the many colorful surprises that lay in store from our favourite brands in the months ahead. The Easter holiday is a...

Team Collabary 18. April 2019

For Brands

For Brands

Guest Writer: Virtual Models Aren’t Solving Fashion’s Diversity Dilemma

In another instalment of guests writers on the blog, here's Chris on why virtual models aren't solving fashion's diversity dilemma... Enjoy. She’s wanted! She’s hot! She’s everything you’re...

Team Collabary 11. April 2019

For Brands

For Content Creators

Collabary Community: Influencer SPRING BREAK(fast) 🌸

Spring has sprung in Berlin, that much is true and so we are celebrating here at Collabary HQ!  Last week we threw our very own SPRING BREAK(fast) at The Garden with a select few of our content...

Anna Meyfarth 4. April 2019

For Content Creators

For Brands

Guest Writer: How To Humanise Your Brand In 2019

The age of the faceless, hyper-professional corporation is over! Today’s consumers are less concerned with business authority and more interested in whether a brand is relatable and relevant to...

Team Collabary 28. March 2019

For Brands

For Brands

The Peer-Like Power of Nano Influencers  

We’ve said it once and we’ll say it again: big numbers don’t necessarily mean big influence. And that’s where the peer-like power of Nano Influencers comes into play. Nano Influencers, or...

Team Collabary 22. March 2019

For Brands

For Brands

All Influencer Marketing Conference: Spring’s Must-Do Networking Event

What is it? This April 3rd, the third All Influencer Marketing Conference will be held at the ICM in Munich. With a focus to help brands find their optimal Influencer Marketing strategy, this...

Team Collabary 14. March 2019

For Brands

For Brands

Paris Hilton's Hierarchy And The Evolution Of The Influencer We See Today

Any Paris Hilton fans out there? To anyone who is currently in need of another Netflix doco to indulge in (because you’ve watched Fyre Festival Doco 5 times already, we get it) then you really must...

Anna Meyfarth 7. March 2019

For Brands, For Content Creators

For Brands

Guest Writer: Masha Medusa & Why We Should Work With Small Brands

In another instalment of guests writers on the blog, we caught up with Frankfurt fashionista and sneakerhead Masha. She decided to pursue a career as a style blogger from a young age and is now...

Anna Meyfarth 1. March 2019

For Brands, For Content Creators