4 Influencers Who Are Getting Us Into The Christmas Spirit

It’s that time of year again! It may be getting colder and the days are nearly at their shortest, but Christmas is just around the corner and we cannot wait. Not only is it a time to be spent with...

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For Brands

Gone Global: 4 Australian Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 24. October 2019

For Brands, For Content Creators

For Brands

2019 So Far: 2 Collabary Footwear Campaigns That Have Excited Us

At Collabary, we are motivated every day to discover the most creative and effective ways for our clients and content creators to collaborate. With influencer marketing solidified as the most-trusted...

Nicole Schuchardt 3. October 2019

For Brands

For Brands

Gone Global: 4 African Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 26. September 2019

For Brands, For Content Creators

For Brands

Gone Global: 4 Russian Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 29. August 2019

For Brands, For Content Creators

For Brands

Why You Need To Take A Holistic Approach To Influencer Marketing

In an age where you are competing with an infinite amount of content that could distract your audience at any stage in the online marketing process, it’s important to think of your strategy in a...

Team Collabary 22. August 2019

For Brands

For Brands

Interview: Why You Need a One-Stop-Shop Solution in Influencer Marketing

Last week, our very own Anna Meyfarth was interviewed by Alina Ludwig, host of German Podcast “Influence - the Podcast”. Topics ranged from influencer discovery to setting smart objectives to...

Team Collabary 25. July 2019

For Brands

For Brands

Gone Global: 4 KOL’s In China You Need To Know About

Gone Global is a new Collabary series that aims to study the role of influencer marketing in markets outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 16. May 2019

For Brands, For Content Creators

For Brands

Our 4 Favourite Influencer Marketing Campaigns from Coachella 2019

Attracting crowds from all over the world, California’s Coachella festival is the must-attend event for Influencers and celebrities alike. For many, Coachella isn’t just about the music - it’s...

Team Collabary 25. April 2019

For Brands

For Brands

4 Ways To Include Influencers In Your Easter Campaign

With Europe set for another sunny Spring season, we’re already excited for the many colorful surprises that lay in store from our favourite brands in the months ahead. The Easter holiday is a...

Team Collabary 18. April 2019

For Brands

For Brands

Guest Writer: Virtual Models Aren’t Solving Fashion’s Diversity Dilemma

In another instalment of guests writers on the blog, here's Chris on why virtual models aren't solving fashion's diversity dilemma... Enjoy. She’s wanted! She’s hot! She’s everything you’re...

Team Collabary 11. April 2019

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For Content Creators

Collabary Community: Influencer SPRING BREAK(fast) 🌸

Spring has sprung in Berlin, that much is true and so we are celebrating here at Collabary HQ!  Last week we threw our very own SPRING BREAK(fast) at The Garden with a select few of our content...

Anna Meyfarth 4. April 2019

For Content Creators

For Brands

Guest Writer: How To Humanise Your Brand In 2019

The age of the faceless, hyper-professional corporation is over! Today’s consumers are less concerned with business authority and more interested in whether a brand is relatable and relevant to...

Team Collabary 28. March 2019

For Brands

For Brands

The Peer-Like Power of Nano Influencers  

We’ve said it once and we’ll say it again: big numbers don’t necessarily mean big influence. And that’s where the peer-like power of Nano Influencers comes into play. Nano Influencers, or...

Team Collabary 22. March 2019

For Brands

For Brands

All Influencer Marketing Conference: Spring’s Must-Do Networking Event

What is it? This April 3rd, the third All Influencer Marketing Conference will be held at the ICM in Munich. With a focus to help brands find their optimal Influencer Marketing strategy, this...

Team Collabary 14. March 2019

For Brands

For Brands

Paris Hilton's Hierarchy And The Evolution Of The Influencer We See Today

Any Paris Hilton fans out there? To anyone who is currently in need of another Netflix doco to indulge in (because you’ve watched Fyre Festival Doco 5 times already, we get it) then you really must...

Anna Meyfarth 7. March 2019

For Brands, For Content Creators

For Brands

Guest Writer: Masha Medusa & Why We Should Work With Small Brands

In another instalment of guests writers on the blog, we caught up with Frankfurt fashionista and sneakerhead Masha. She decided to pursue a career as a style blogger from a young age and is now...

Anna Meyfarth 1. March 2019

For Brands, For Content Creators

For Brands

4 Content Marketing Campaigns Proving Influencer-Driven Success

At Collabary, we are motivated every day to discover the most innovative and effective ways for our client brands and influencers to collaborate. With influencer marketing now solidified as the most...

Team Collabary 21. February 2019

For Brands

For Brands

4 Things Fyre Festival Taught Us About The Power Of Influencer Marketing

Forget the age of Aquarius - it’s the age of the influencer. Thanks to the fiasco that was Fyre Festival and Netflix’s cunning documentary expose on the dark details of its demise, (or as it...

Anna Meyfarth 14. February 2019

For Brands

For Content Creators

Collabary Community: Influencer Q&A Willy Iffland

Hello blog readers! It is officially February and we have another interview for you this month. Introducing Willy Iffland. Willy is originally from Germany, was born and raised in Rudolstadt and...

Anna Meyfarth 7. February 2019

For Content Creators

For Brands

Guest Writer: Why Make A Social Impact In 2019 And How This Can Help Your Brand

Millennials and Gen Z’s are louder than ever. They are most likely the target audience of your brand. And guess what, - they demand brands to “do good”. Why not pick up some new year resolutions...

Team Collabary 31. January 2019

For Brands