DMEXCO Is Coming: What It Is And Why You've Got To Be There

What's going on... On September 12 and 13th, some of the world's leading digital marketing agencies, platforms and experts will descend on Cologne for two days - as well as more than 40,000 brand...

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For Brands

The Debrief: Bread&&Butter by Zalando 2018

PULL UP! Were you also at Bread&&Butter 2018, this weekend, just been? From Friday to Sunday, we were on the ground with Zalando at Arena Berlin, along with 30,000 other streetwear...

Team Collabary 6. September 2018

For Brands, For Content Creators

For Content Creators

How To: Create Your Own Influencer Brand Guidelines

One of the most common pieces of advice given to people looking to make a living from influencer marketing is how to work on their personal brand. In the same way that brands spend a lot of time...

Team Collabary 30. August 2018

For Content Creators

For Content Creators

The Cheat Sheet... 3 Instagram Hacks You Need & Crimes To Cut

Looking for Instagram hacks? Perhaps it's time to dig a bit deeper and acknowledge the Instagram crimes being committed instead... While buying followers and sneakily using bots are probably the...

Team Collabary 24. August 2018

For Content Creators

For Content Creators

3 Reasons Why... Now’s A Good Time For Influencers To Go Bot-Free

1. Brands are cracking down on fake followers Speaking in Cannes this year, Keith Weed – CMCO at Unilever – announced they would no longer be working with any influencer who buys followers, uses...

Team Collabary 9. August 2018

For Content Creators

For Content Creators

The Cheat Sheet… Settling The Blog Or No-Blog Debate

Some say you don’t need a blog to be an influencer Take a look at this handy counter and you can see just how many people publish to their blog, in real time, each day. Depending on when you...

Team Collabary 26. July 2018

For Content Creators

For Content Creators

How To… Write Killer Instagram Captions

While Instagram may have earned a billion users on the back of beautiful imagery, that’s only part of the story, what about the words you choose to use in your caption? Ever wonder the...

Team Collabary 19. July 2018

For Content Creators

For Content Creators

Why App Integration Is Amazing News For Instagram Influencers

What’s it all (app)bout? Even the most dedicated influencers would find it tough to keep up with all the app innovations Instagram keep announcing. But, in amongst their steady stream of...

Team Collabary 12. July 2018

For Content Creators

For Brands

The Cheat Sheet: Who Wins In The Battle Of The Influencer Marketing Heavyweights?

Obviously it’s Instagram (in line for Queen of content)… It’s hard to argue with Instagram’s credentials to be the Queen of Influencer Marketing when it comes to content. Just take a look at...

Team Collabary 6. July 2018

For Brands

For Brands

How To: Find The Right Influencers For Your Campaign

Dear brand... Think relevance before reach  Best way to end up with the wrong influencer for your brand? Trust too much in the big numbers. And while more brands are starting to look beyond reach...

Team Collabary 28. June 2018

For Brands

For Brands

How To: Win The World Cup (Of Influencer Marketing)

Kick off The Fifa World Cup on social media is big. Seriously big. In a World Cup semi-final game in 2014, where Germany hammered hosts Brazil 7-1, there were 35.6 million tweets posted, making it...

Team Collabary 21. June 2018

For Brands, For Content Creators

For Content Creators

The Cheat Sheet… What Brands Look For When Choosing An Influencer

Brands look for... Someone who can meet their objectives Yuzal Ben-Itzhak, one of the world’s leading technology experts, recently said ‘Now is the time to look on content as the true digital...

Team Collabary 14. June 2018

For Content Creators

For Brands

4 Reasons Why You Should Invest In Influencer Marketing

1. Audiences expect conversations, not adverts While it’s hard to know precisely how many people are using ad blocker technology, potentially as many as 22% of British adults using the internet are...

Team Collabary 7. June 2018

For Brands

For Brands

How To Pay Your Influencers: The 3 Golden Rules

 Beware of the industry ‘average’ While influencer marketing is a well-established part of many brands’ strategy, 86% of them still admit they don’t know how much they should pay their...

Team Collabary 18. May 2018

For Brands

For Brands

Destination Collaboration – Going International With Your Influencers

The IDEA While the best social media influencers have earned their reputation through sharing content from their everyday lives, many brands have successfully experimented with transplanting that...

Team Collabary 27. April 2018

For Brands

For Brands

4 Ways Instagram Stories Can Help Your Social Strategy

1. Helping you reach a wider audience on Instagram By introducing the ability to search Instagram Stories by location or hashtag, Instagram have made it easier than ever for businesses to reach new...

Team Collabary 20. April 2018

For Brands

For Brands

What Does The Instagram API Change Mean For You?

What is the API... And wait, what just happened to it? While the headlines have been filled with the fallout from Facebook’s (a.k.a. Instagram) involvement in the Cambridge Analytica scandal,...

Team Collabary 12. April 2018

For Brands

For Brands

How Tech Is Taking Influencer Marketing Into The Future

Gamifying glamour At the very highest end of haute couture fashion shows, you'd probably see an influencer but wouldn’t necessarily expect to see the influence of science fiction or computer games....

Team Collabary 22. March 2018

For Brands, For Content Creators

For Brands

How To...Optimize (Beef Up) Your Blog's SEO

Last week, we shared with you our top secret cheat sheet for YouTube, proving that data can be your most important tool when it comes to success online. This week, we take you even further, with some...

Team Collabary 22. February 2018

For Brands, For Content Creators

For Brands

The Cheat Sheet: Digging Deeper Into YouTube Analytics

Good at YouTube analytics = great at YouTube  Ok, so most of us didn't necessarily get into social media influencing just for the maths. But, as we talked about in last week’s blog, a good...

Team Collabary 15. February 2018

For Brands, For Content Creators

For Brands

The Cheat Sheet: YouTube Analytics And Insights

Crunching numbers with YouTube Analytics If you’ve been paying attention to the blog this year (as if anyone doesn’t) you know all there is to know about how to be an influencer marketing...

Team Collabary 8. February 2018

For Brands, For Content Creators