Content Quality vs. Creative Freedom: How To Brief Your Influencer

Photo credit: Dylan Gillis There are some who still believe that to create an influencer-driven marketing campaign, they must submit to handing over their business’ voice to an outsider in the...

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For Brands

How To Become a Fashion Item: The Re-positioning Of The Classic Crocs

Crocs is a Colorado-based footwear brand known for its unique, innovative clogs. Crocs is specialized in casual footwear that combines comfort and style, and it’s this that drove them to...

Nicole Schuchardt 16. January 2020

For Brands

For Brands

Case Study: ASICS Spring/Summer 2019

ASICS is a Japanese footwear and sports equipment brand whose products have been consistently ranked as some of the highest-performing on the market. Their continued popularity can be owed to their...

Team Collabary 31. October 2019

For Brands

For Brands

Case Study: Smashbox Crystalized Collection

Smashbox Cosmetics was launched in California in 1996 by brothers Dean and Davis Factor, the great-grandsons of the iconic Max Factor. Their unique selling point is that the makeup is created at...

Team Collabary 31. October 2019

For Brands

For Brands

Eastpak always-on campaign - Collabary case study

The challenge Eastpak only asked us to help with one thing – make 2017 an unbelievable year for showcasing their brand and range, while driving big engagement. Easy, we said. The plan We worked...

Anna Meyfarth 27. August 2018

For Brands, For Content Creators