Content Quality vs. Creative Freedom: How To Brief Your Influencer

Photo credit: Dylan Gillis There are some who still believe that to create an influencer-driven marketing campaign, they must submit to handing over their business’ voice to an outsider in the...

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For Content Creators

How to… build amazing relationships with a PR agency

Why would you need a PR agency? One of the reasons why social media influencer marketing is so successful (unlike so many of those ‘passing phase’ marketing trends) is because of how seamlessly...

Anna Meyfarth 7. September 2017

For Content Creators

For Brands

Think smaller – why less really is more in the world of micro influencer marketing

Do large follower numbers equal high engagement? As tempting as it may be to choose a social media influencer with an enormous following, those impressive numbers might not be telling the whole...

Team Collabary 14. September 2016

For Brands