Gone Global is a Collabary series that aims to study the role of influencer marketing in markets outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...
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Any Paris Hilton fans out there? To anyone who is currently in need of another Netflix doco to indulge in (because you’ve watched Fyre Festival Doco 5 times already, we get it) then you really must...
7. March 2019
In another instalment of guests writers on the blog, we caught up with Frankfurt fashionista and sneakerhead Masha. She decided to pursue a career as a style blogger from a young age and is now...
1. March 2019
At Collabary, we are motivated every day to discover the most innovative and effective ways for our client brands and influencers to collaborate. With influencer marketing now solidified as the most...
21. February 2019
Forget the age of Aquarius - it’s the age of the influencer. Thanks to the fiasco that was Fyre Festival and Netflix’s cunning documentary expose on the dark details of its demise, (or as it...
14. February 2019
Hello blog readers! It is officially February and we have another interview for you this month. Introducing Willy Iffland. Willy is originally from Germany, was born and raised in Rudolstadt and...
7. February 2019
Millennials and Gen Z’s are louder than ever. They are most likely the target audience of your brand. And guess what, - they demand brands to “do good”. Why not pick up some new year resolutions...
31. January 2019
Imagine, you have been asked to come up with a creative influencer campaign concept for the product launch of your sneaker brand. And you have only one hour to do so. Well, challenge accepted is what...
24. January 2019
