19 Weeks Until Christmas: Start Planning Your Holiday Campaigns

Photo credit: Roberto Nickson Can you hear those sleigh bells jingling? Probably not, as it’s still August, and with the current heatwave pummeling Europe, Christmas seems as far away as ever....

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For Brands

Sorry, But We Need To Talk About The Instagram Algorithm (Again)

The terrible tweaks Like global politics or a new Taylor Swift song, it’s virtually impossible to ever stop talking about the Instagram algorithm. Since the less-than-joyous reaction to the move...

Anna Meyfarth 6. November 2017

For Brands, For Content Creators

Uncategorized

Sorry, But We Need To Talk About The Instagram Algorithm (Again)

The terrible tweaks Like global politics or a new Taylor Swift song, it’s virtually impossible to ever stop talking about the Instagram algorithm. Since the less-than-joyous reaction to the move...

Anna Meyfarth 6. November 2017

Uncategorized

For Brands

The Debrief – what we learnt at our last Boost Session

What do you get if you add a room full of brand managers, a couple of Germany’s leading content creators (like Leni Stahlhuth (@lenipaperboats) and Magdalena Ilic (@hoardoftrends)), a handful of...

Anna Meyfarth 27. October 2017

For Brands, For Content Creators

For Brands

Getting the most from your influencer content

Think beyond the feed  As a brand, when you choose to work with a content creator, you’re effectively partnering up with a creative superhero. A good content creator will be a photographer,...

Anna Meyfarth 20. October 2017

For Brands

For Content Creators

Good influence – how influencers are helping charities to make a difference

The charitable side of social media In the same way that the brands trying to sell us fizzy drinks and trainers have added social media influencers to their (previously celebrity-clogged)...

Anna Meyfarth 13. October 2017

For Content Creators

For Brands

How To… Use Instagram’s New Paid Partnership Tool

Transparency troubles on Instagram  While there’s a great deal of responsibility for the brands and content creators to make sure they’re following the rules (not least because they’ll be the...

Anna Meyfarth 6. October 2017

For Brands, For Content Creators

For Content Creators

3 ways to manage your social media like a magazine

You’re the editor! In a great opinion piece on Ad Week by Seen CEO Brian Zuercher, he says that ‘social media influencers have taken on the roles of both producer and publisher to deliver their...

Anna Meyfarth 22. September 2017

For Content Creators