TikTok Tank: 5 TikTok Influencer Collaborations That Generated Buzz In June

Welcome to our new monthly series: The TikTok Tank - 5 videos that generated buzz on the short-form video platform in the DACH region. This listing aims to provide you with some behind the scene...

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For Brands

Getting the most from your influencer content

Think beyond the feed  As a brand, when you choose to work with a content creator, you’re effectively partnering up with a creative superhero. A good content creator will be a photographer,...

Anna Meyfarth 20. October 2017

For Brands

For Content Creators

Good influence – how influencers are helping charities to make a difference

The charitable side of social media In the same way that the brands trying to sell us fizzy drinks and trainers have added social media influencers to their (previously celebrity-clogged)...

Anna Meyfarth 13. October 2017

For Content Creators

For Brands

How To… Use Instagram’s New Paid Partnership Tool

Transparency troubles on Instagram  While there’s a great deal of responsibility for the brands and content creators to make sure they’re following the rules (not least because they’ll be the...

Anna Meyfarth 6. October 2017

For Brands, For Content Creators

For Content Creators

3 ways to manage your social media like a magazine

You’re the editor! In a great opinion piece on Ad Week by Seen CEO Brian Zuercher, he says that ‘social media influencers have taken on the roles of both producer and publisher to deliver their...

Anna Meyfarth 22. September 2017

For Content Creators

For Content Creators

How to… build amazing relationships with a PR agency

Why would you need a PR agency? One of the reasons why social media influencer marketing is so successful (unlike so many of those ‘passing phase’ marketing trends) is because of how seamlessly...

Anna Meyfarth 7. September 2017

For Content Creators

For Brands

4 Reasons Why The Future Of Influencer Marketing Looks Good

1. Brands get it (hurray!) Ask any grizzly old content creator about influencer marketing in the golden days and you might find it hard to recognise the industry they describe. It’s not even...

Anna Meyfarth 31. August 2017

For Brands, For Content Creators

For Brands

Be Cool… But The Next Bread & Butter Is Nearly Here

Something exciting is coming If you work in social media influencer marketing there are tough decisions to make every day. Does this filter make me look too purple? What hashtag should I use with...

Anna Meyfarth 25. August 2017

For Brands, For Content Creators