The DIY Fashion Trend: How to Use it For Your Next Campaign

Photo credit: Jazmin Quaynor   Over the last three months, social media has brought together people from around the world in a way that’s been both heartwarming and inspiring to witness....

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For Brands

Please. Stop. Worrying. About. Timing. On. Instagram.

The battle for engagement If you’re ever looking for a reason why your Instagram post has received such depressingly poor engagement, you won’t have to search far for answers. Everything from the...

Anna Meyfarth 23. November 2017

For Brands, For Content Creators

For Brands

Why Luxury Brands, Instagram And Influencers Are The Perfect Marketing Mix

Stylish...but not a first-mover From a handbag that costs more than most cars, to shoes too expensive ever to wear on an actual street, luxury fashion retains a unique prestige even now, in the age...

Anna Meyfarth 17. November 2017

For Brands, For Content Creators

For Content Creators

Future-proof your Instagram – 3 trends that could take over 2018

Instagram trends for 2018 While some jokers are still wasting their time on what’s happening here in 2017, the serious Instagrammers are already looking ahead to what will make audiences tap that...

Anna Meyfarth 10. November 2017

For Content Creators

For Brands

Sorry, But We Need To Talk About The Instagram Algorithm (Again)

The terrible tweaks Like global politics or a new Taylor Swift song, it’s virtually impossible to ever stop talking about the Instagram algorithm. Since the less-than-joyous reaction to the move...

Anna Meyfarth 6. November 2017

For Brands, For Content Creators

Uncategorized

Sorry, But We Need To Talk About The Instagram Algorithm (Again)

The terrible tweaks Like global politics or a new Taylor Swift song, it’s virtually impossible to ever stop talking about the Instagram algorithm. Since the less-than-joyous reaction to the move...

Anna Meyfarth 6. November 2017

Uncategorized

For Brands

The Debrief – what we learnt at our last Boost Session

What do you get if you add a room full of brand managers, a couple of Germany’s leading content creators (like Leni Stahlhuth (@lenipaperboats) and Magdalena Ilic (@hoardoftrends)), a handful of...

Anna Meyfarth 27. October 2017

For Brands, For Content Creators

For Brands

Getting the most from your influencer content

Think beyond the feed  As a brand, when you choose to work with a content creator, you’re effectively partnering up with a creative superhero. A good content creator will be a photographer,...

Anna Meyfarth 20. October 2017

For Brands