Kick off The Fifa World Cup on social media is big. Seriously big. In a World Cup semi-final game in 2014, where Germany hammered hosts Brazil 7-1, there were 35.6 million tweets posted, making it...
Read more ➔
While there are hundreds of articles online about understanding the influencer marketing options available to you (many of them not always agreeing with each other) we think there are just two...
4. May 2018
The IDEA While the best social media influencers have earned their reputation through sharing content from their everyday lives, many brands have successfully experimented with transplanting that...
27. April 2018
1. Helping you reach a wider audience on Instagram By introducing the ability to search Instagram Stories by location or hashtag, Instagram have made it easier than ever for businesses to reach new...
20. April 2018
What is the API... And wait, what just happened to it? While the headlines have been filled with the fallout from Facebook’s (a.k.a. Instagram) involvement in the Cambridge Analytica scandal,...
12. April 2018
On Instagram, you’ve probably seen the little blue tick next to a verified account’s name. This tick is actually a badge, which means Instagram have checked and confirmed this account is...
5. April 2018
Gamifying glamour At the very highest end of haute couture fashion shows, you'd probably see an influencer but wouldn’t necessarily expect to see the influence of science fiction or computer games....
22. March 2018
Who the heck are Vero? In the world of social media platforms, going toe-to- flatteringly-filtered- toe with Instagram is a bit like fishing for killer whales in a saggy dinghy. And yet a...
15. March 2018