Instagram Updates Round-Up: Threads, Group Stories, Creators Account & Augmented Reality Try-ons

Autumn is a season of gradual changes, so what better time could there be for Instagram to roll out another round of exciting updates? Whether they’re here to streamline the business operations of...

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For Brands

Influencer Marketing Gone Global – What Brands Can Learn From Emerging BRIC States

As internet and social media penetration rates in the G7 nations have plateaued in the high percentiles, it is time for more attention to be given to the emerging economic states whose online commerce...

Anna Meyfarth 5. September 2019

For Brands

For Brands

Gone Global: 4 Russian Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 29. August 2019

For Brands, For Content Creators

For Brands

Why You Need To Take A Holistic Approach To Influencer Marketing

In an age where you are competing with an infinite amount of content that could distract your audience at any stage in the online marketing process, it’s important to think of your strategy in a...

Team Collabary 22. August 2019

For Brands

For Content Creators

IGTV Turns One: The Past, Present, and Future of Instagram’s Ambitious Platform

When Instagram first announced IGTV in June of 2018, many didn’t know what to make of the news. While at the time Instagram’s user count was reported to have hit one billion active monthly users,...

Team Collabary 15. August 2019

For Content Creators

For Brands

Gone Global: 4 Indian Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 8. August 2019

For Brands, For Content Creators

For Content Creators

Instagram Updates Round-Up: New Changes To Look Out For This August

Once again, the team at Instagram has been working hard at refining its platform, with more changes being announced in the last month that will bring both minor and major changes to its application....

Team Collabary 1. August 2019

For Content Creators

For Brands

Interview: Why You Need a One-Stop-Shop Solution in Influencer Marketing

Last week, our very own Anna Meyfarth was interviewed by Alina Ludwig, host of German Podcast “Influence - the Podcast”. Topics ranged from influencer discovery to setting smart objectives to...

Team Collabary 25. July 2019

For Brands