It’s time for the Newcomer Alert, Collabary’s monthly series where we spotlight seven influencers that have us super excited to get to know this month. This time, we have 7 up-and-coming German influencers that are perfect for brand collaborations in the DACH market. From fashion, to beauty, lifestyle, and even cars (!) you’re sure to find someone great for your brand to partner with. Enjoy!
Berlin-based Nathalie Bleicher-Woth is an actress and beauty influencer currently taking Germany by storm: not only does she have 874.6K Instagram followers (with a very respectable 7.1% engagement rate) she also has 1.3M fans tuning into her make-up and hair care TikToks. Killing it with the cross-platform content, Nathalie!
21-year-old Lara Schildi is living the Gen-Z dream, producing engaging content for 1.4M TikTok followers who track her every move. From comedy to fashion, her page has it all, and on Instagram she’s also doing quite well, with 572.5K followers interacting at a 5.2% rate. With those kinds of numbers, Schildizzl (as she calls herself) is definitely on the come-up.
Another TikTok-er from Berlin, Robert White’s 1.1M followers love to ask him questions about his day-to-day life, which he diligently answers on his profile (and doesn’t shy away from a funny filter or two). With his teen dream aesthetic, you won’t be surprised to learn that a crazy 88% of Robert’s fans are female; and moreover, 63% of them are in the 18-24 age demo. Definitely would be a great collaborator for any Gen-Z-skewed content.
One thing is clear while looking at Daniel’s social media profiles: the man loves cars. His Instagram, TikTok, and YouTube and completely dedicated to his need for speed, and his high-quality drag race videos keep his over 1.1M combined followers coming back for more. His YouTube is really where he shines—with 441K followers tuning in to watch him test-drive his favorite souped-up autos.
With her fire-red hair and model looks, Dilara Duman is the quintessential cool style influencer—and 254K Instagram followers seem to agree. Her super clean and classic European-tinged style is perfectly in line with her widely female fanbase (82% of her total follower count) and her make-up skills definitely play a part in her attracting the 18-24-year-old crowd (49%).
Miray is a young mommy blogger, who not only posts content with her totally adorable family but also keeps her style fresh with great fashion and make-up posts too. The best of both worlds! Her 129K Instagram followers are split between Germany (37%) and Turkey (25%), so she could be a great influencer to collaborate with for a bilingual campaign.
19-year-old Xiyue Zhou vlogs on TikTok under the name madebyxile, where she posts all about her daily life, from fashion to food and everything in between. She answers follower questions, does fun challenges (like dressing up as Hailey Bieber for a day), and posts fashion content like tie-dye tutorials and shoe hauls. She already has over half a million followers (with a 5.2% engagement rate), and being so young, her unique TikTok style is sure to only grow as time goes on.
Have any questions or comments about our favorite influencers of April 2021? Shoot us an email at firstname.lastname@example.org, and we’ll get right back to you. Also, you can join our newsletter and catch all our updates right here!