Photo credit: Andrea Zelletta
The Collabary Newcomer Alert is a monthly series that aims to provide you with details about new talented content creators that have signed up to Collabary in the past month. We select 7 of these influencers based on several KPIs, like the number of followers or engagement rate, but also consider the quality of their content posted.
This topic has been highlighted not only to keep you up-to-date on who and what audiences are responding to but also to draw attention to and celebrate new talents. The influencer marketing industry is developing at an ever-increasing rate, we are excited to share with you the newest members to this inspiring community of creators.
This time, we figured out that we got a huge amount of male newcomers on Collabary. That’s why we decided to go for a male-only version for January – peek a boo!
Photo credit: Andrea Zelletta
Andrea Zelletta is an Italian guy, living in Milan and besides his massive following of 511k, he impresses with an engagement rate of 7.2%. While traveling with his girlfriend and model Natalia Paragoni, Andrea is not only posting a lot of content that’s picturing him doing sports, mostly wearing trunks but as well as showing off his skills as a DJ. Seems like Andrea is a guy with many talents!
Photo credit: Hugo Jimenez
Hugo Jimenez is a Stockholm-based content creator who has earned a following with his posts dedicated to fashion and art. He has garnered himself, 26k followers, while maintaining an engagement rate of 6%. Considering 23% of his audience is based in the USA, it’s clear that Hugo has global appeal.
Photo credit: Clement Grobotek
Based in Paris, Clement Grobotek is a model, content creator and tattoo artist who has been attracting attention with his fashion, tattoo and lifestyle posts. Clement has garnered an engagement rate of 5.8% from his content. He currently has 75k followers on Instagram and this followership grew almost 10% in the past months. Recent creator work includes a winter campaign for Jean Paul Gaultier together with the German model and influencer Bonnie Strange.
Photo credit: Clement Grobotek, campaign content for Jean Paul Gaultier
Photo credit: Paolo Busti
Paolo Busti, model and dancer, is an Italian guy based in Berlin, Germany that has amassed a following of 102k followers on Instagram through his sporty, artsy content. His look and lifestyle have made him the perfect model for brands like Dolce & Gabbana. Besides that, Paolo’s content inspires active engagement with a rate of 10.6%.
Photo credit: Victor Manuel Perez
At 22 years, Cádiz-based model Victor Manuel Perez appeals to his audience of 6k Instagram followers with street style and fashion posts. Victor managed an amazing engagement rate of almost 10%. While his Spanish background has made him more popular in Spain which is proven by 45% of Victor’s followers living in Spain, his appeal is so broad that more than half of the followership lives outside of his country of origin.
Photo credit: David Wenzel
With 3.4k followers on Instagram, David Wenzel is a German influencer and student of media management based in Wiesbaden. His posts have not just managed to generate an engagement rate of 13.2%, while his audience appeal interestingly has a fairly even 56/44 split between female and male followers.
Photo credit: Francesco Tomaselli
Italian influencer Francesco Tomaselli is a newcomer to the Collabary platform who has impressed us, on top of his 64k followers, with his fashion and lifestyle-related content. His posts have garnered a 10.8% engagement rate, and with him gaining 3k followers in less than one month, we look forward to seeing what Francesco will do in the near future.
You want to work with one of our newcomers? We can help. Please don’t hesitate to contact us at firstname.lastname@example.org to give us the opportunity to bring your influencer marketing to the next level. Additionally, if you don’t want to miss our weekly blog posts, subscribe to our newsletter here.