Photo credit: Christoph Kalbitz
New year, a brand new batch of influencers! Even though 2020 is already behind us, we want to present you our last Newcomer Alert of 2020. For the uninitiated: every month we select 7 influencers who’ve joined the Collabary platform in the previous month and present them to you in an easy, digestible format. If you are looking for a creator to collaborate with, well, we’ve got you covered. This month’s crew is a pretty eclectic bunch, so you’re sure to find all the inspiration you need. Without further adieu, here are last month’s influencers:
Based in Dubai, Stephanie has collected a staggering 2.9M Instagram followers with her super-stylish, colorful posts around fashion and travel. With a very respectable 4.9% engagement rate, her fans can’t get enough of her exotic lifestyle—although keep in mind, the vast majority of her followers are in France (71%), so she’s perfect for European campaigns.
Twenty-year-old Lorenzo hails from Milan, and carries on the tradition of masculine Milanese fashion to his 1.1M followers on Instagram (who tune in at a 1.6% engagement rate). An authentic Italian heartthrob, 86% of Lorenzo’s followers are female, so keep him in mind for unisex campaigns as well.
Big congrats are in order for Michelle Weller, aka michellemelodyx, who just hit 1M followers on TikTok! At 18 years old, Michelle is young but is already slaying the fast-growing platform, with her followers engaging at a rate of 1.2%. The Zurich-based influencer isn’t slacking on Instagram either: with 267k followers at 4.6% engagement, she’s definitely pulling numbers there as well.
Twenty-eight-year-old Berliner Malte is a prominent influencer and YouTuber, whose hilarious comedy content has garnered him a substantial fanbase. His 617k (2.8% engagement rate) subscribers on YouTube keep coming back for product reviews, video reactions, and pop culture commentary, while on Instagram and TikTok, he’s amassed 201k and 119k followers, respectively. On Instagram, 69% of Malte’s followers are male and 57% are between the ages of 18-24, so if you’re looking for a more male-centric campaign, he might be your man.
Mommy influencer Miranda Tulji, who posts her adorable family life to her 443.9k TikTok followers under the name yungsunshine.real, is definitely one to look out for. With a 2.9% engagement rate on TikTok (to complement her 195.4k followers and 5.2% engagement rate on Instagram), her fans keep showing up for her heartwarming content with a dash of beauty and make-up. You really can’t go wrong!
Although Marc has been able to collect over 44k fans on his extremely stylish Instagram, TikTok is where this Barcelonan really shines, with a very strong 458k followers at a 1.6% engagement rate. The 18-year-old’s TikTok audience is a staggering 90% female.
One word to describe Christoph’s social media presence? Fresh! With 4.2k Instagram followers (at a crazy 29% engagement rate) and 9k on TikTok (9.8% engagement rate), he may not have the largest following on this list, but the content speaks for itself. And his star is only rising: with excellent audience credibility and reachability, as outlined on the Collabary platfrom, not only is he a sure bet for a future fashion collab, but he’s only going to become more popular with every post.
And there you have it! Our very first influencer recommendations for 2021. If you want to get more information on any of them or want to know more about what Collabary is all about, please feel free to send us an email at firstname.lastname@example.org.