Photo by: Sabine Knoll
The Collabary Newcomer Alert is a monthly series that aims to provide you with details about new talented content creators that have signed up to Collabary in the past month. We select 7 of these influencers based on several KPIs, like the number of followers or engagement rate, but also consider the quality of their content posted.
This topic has been highlighted not only to keep you up-to-date on who and what audiences are responding to but also to draw attention to and celebrate new talent. The influencer marketing industry is developing at an ever-increasing rate, we are excited to share with you the newest members to this inspiring community of creators.
Photo credit: Torben König
Torben König is a Hamburg-based content creator who has earned a following with his posts dedicated to health, fitness, lifestyle and travels. Torben has garnered himself 143k followers while maintaining an engagement rate of 5%, and in the last 3 months has seen his follower count grow by roughly 15%. Considering 18% of his audience is based in the USA and only 9% of his audience is based in his native Germany, it’s clear that Torben has global appeal.
Photo credit: Lotte van Leeuwen
With 118k followers, Lotte van Leeuwen is a Dutch television personality and influencer based in Amsterdam that has earned an engagement rate of 7.8% with her fashion, beauty, travel and lifestyle content. Lotte is particularly loved by followers within the Netherlands and Belgium, with 82% of her followers based in these countries. This may be due to the fact she appeared in the first season of the Dutch/Flemish version of the Love Island reality show. Since then, she has collaborated with brands from Primark to iDeal of Sweden in advocating their products.
Photo credit: Nikolai Rafalski
Based in Cologne, Nikolai Rafalski is an actor, model and content creator who has been attracting attention with his fashion, travel and lifestyle posts. Nikolai has garnered an engagement rate of 9.3% from his Instagram content. He currently has 65k followers on Instagram, with 79% of them based in Germany which makes him a perfect fit to brands advertising in Germany. Recent ambassador work includes brands such as FitTrack, while he also continues to promote the scripted web series Krass Schule, in which he appears.
Photo credit: Sabine Knoll
Sabine Knoll is a self-confessed hiking junkie and ‘travelholic’ based in Austria that has amassed a following of 45k followers on Instagram through her sporty, outdoors-celebrating content. Her active lifestyle and fitness focused content published on her account Austrian Outdoor Addict has made her the perfect collaborator for brands such as Dsire Ice Tea and Alpen Power protein powder. Her content inspires active engagement with a rate of 8.6%.
Photo credit: Sibel Uguz
At 23-years-old, Frankfurt-based influencer Sibel Uguz appeals to her audience of 15k Instagram followers with beautifully photographed and curated lifestyle and beauty posts. Sibel managed a 4% engagement rate on both her self-driven and sponsored content. While Sibel’s Greek-German background has made her more popular in both countries, her appeal is so broad that 80% of her followers live outside of these countries.
Photo credit: Barbara Cea
With 13k followers on Instagram, Barbara Cea is a Spanish influencer based in Madrid. Her posts have managed to generate an engagement rate of 6.3%, while her audience appeal interestingly has a fairly even 60/40 split between female and male followers. Her bold, striking content relating to fashion and beauty is clearly being embraced by audiences in Spain, with 63% of her followers hailing from the country.
Photo credit: Maurice Endres
German influencer and photographer Maurice Endres is a newcomer to the Collabary platform who has already impressed us, on top of his 6k followers, with his fashion and lifestyle related content. His posts have garnered a 6% engagement rate, and with his unique eye for developing an individual aesthetic in both his fashion and content production, we look forward to seeing what Maurice will do next in the New Year.
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