collabary

Instagram Updates Round-Up: Spring Changes to Look Forward To

Photo credit: Raphael Silva

 

The world has gone through some unexpected changes in recent months, and thankfully, Instagram has proven itself up to the challenge of adapting to meet users’ new habits and needs. As this week’s blog will reveal, Instagram is continuing on its path to create a healthy and positive experience for both creators and audiences alike. 

 

Confirmed Updates

Some of these changes you may have already noticed, while others may be on the way or easy-to-miss. Either way, each update may be important to how you execute your future influencer marketing campaigns.

 

Support Small Businesses

In our previous Instagram Updates Round-Up, we covered how Instagram was arming its creators with more tools and features to help encourage health and safety amongst its users. In the following weeks Instagram announced even more changes, including the Support Small Businesses Feature.

collabary

Photo credit: Instagram

This allows businesses to share stickers for gift cards, food orders, and fundraisers in their Stories and as buttons on their profiles. By allowing users to support their favorite businesses through this difficult time, Instagram is facilitating stronger communities both online and offline. Of course, if the buttons and stickers are successful, they could both become permanent additions to the app, and further, strengthen its hold as a viable e-commerce platform.

 

Live Donations

collabary

Photo credit: Instagram

Another way users can support each other through these difficult times is by utilizing the newly launched Live Donations feature. To do this, click on the camera icon at the top left of the feed. Tap “Live” at the bottom of the screen, then select “Fundraiser” and choose which charity you wish to support. As your live broadcast plays, you will be able to see how much your fundraiser is raising in real-time.

collabary

Photo credit: Instagram

Users can then share an “I Donated” sticker, with accounts you follow who are similarly using the sticker appearing as a shared story in your story feed. The inclusion of a Live Donation button will no doubt revolutionize how effective fundraisers can now be on Instagram. The tool allows for content creators with an engaged audience to drum up support for a charitable initiative in real-time and inspire their fans to spread the word. This update is just another way Instagram is allowing content creators to use their influence for good. 

 

Guides

collabary

Photo credit: Instagram

The Instagram Guides feature is being touted as a way for users to share recommendations and tips from creators, organizations, and experts to inform and inspire one another. The feature also facilitates content creators to connect with expert organizations to share important resources during this time to ensure they can promote healthy and happy lifestyles. To see an example of one of these guides, visit the link provided in the bios of influencer Deepika Padukone.

We imagine that in the coming months, the feature will be able to be utilized by content creators to share sponsored messages. The example above shows how well Guides can be used by health and wellness influencers, so it goes without saying that the potential of the tool for beauty and fashion influencers looking to share tips is also just as exciting. 

 

Music Guideline Updates

collabary

Photo credit: Instagram

In order to help clarify how users and content creators can use music in their posts, Instagram recently announced updates to its music guidelines. The post is well worth checking out if you regularly post content with music and are uncertain about the rules surrounding licensed music, and includes helpful information on how not to have videos blocked or the audio stripped. These tips include:

• There are no limits on music in stories, nor are there for live musical performances.

• Shorter clips of music videos are recommended for long-form IGTV and live videos.

• Include a visual component to your video that doesn’t make the music the main focus.

The post also provides a link to Facebook’s Sound Collection, which is a library of thousands of music tracks and sound effects that can be used on Facebook and Instagram without any limits. As many content creators will know, navigating online royalty-free music libraries to score content can be time-consuming, confusing, and frustrating, so Instagram’s clarification on the issue is bound to ensure that you’re not wasting time searching through songs that will ultimately have your content blocked.

 

More Tools to Fight Bullying

Nearly one year after Instagram first announced its initiative to fight online bullying on the app, the company has revealed more tools that users can use to remove unwanted content on their accounts. The first feature allows users to remove multiple messages at once. The feature announcement acknowledges the unfortunate reality that some influencers with large followings sometimes need to manage this negative feedback, so by providing tools to speed this up, it means creators can spend less time dealing with this unsavory task. 

collabary

Photo credit: Instagram

In what can be seen as a positive counterweight to this tool, users are now able to pin their three favorite comments to the top of their post. This is extremely useful and gives influencers a chance to set a standard for the kind of posts they wish to engage with and highlight the positive input of their community. 

 

Shops

We’ve saved the most exciting news in our confirmed update for last; Instagram is now allowing brands to create in-app Shops! This long-awaited feature is a game-changer that is bound to change how influencer marketing works through the app. By building an in-app storefront within their page, brands will now be able to create a more holistic brand story, and influencers will be the perfect representatives to drive awareness and sales for the Shops.

collabary

Photo credit: Instagram

Within Shops, users are able to browse products, explore collections, and purchase products. The feature is set to be available to all businesses as it expands over the next few months, with businesses set to receive an email once they are eligible for a Shop. For this reason, now is the time to start thinking about creating an influencer marketing campaign to draw attention to your new Shop. 

 

Rumored Updates

As usual, here’s a list of possible updates as discovered by popular reverse engineering sleuth Jane Manchun Wong. Time after time, Manchun Wong’s predictions have proven right, so let’s get straight to these exciting rumored updates.

 

Easier Stories Switches

collabary

Photo credit: Jane Manchun Wong

collabary

Photo credit: Jane Manchun Wong

Instagram Stories is on track to overtake the Facebook News Story as Facebook’s most popular touch-point for social media consumption. It makes sense, then, why Instagram could be looking for ways to make Story navigation more seamless. Ultimately, this will improve how users interact with each other, content creators, and brands.  

 

Mark As Paid Partner

collabary

Photo credit: Jane Manchun Wong

This IGTV-related update is just another great feature that is bound to boost the convenience of IGTV for both brands and influencers. In allowing both content creators and their paid partners to access metrics generated by posts, brands can now be informed about campaign performance in real-time, with brand and creator partnerships benefiting from increased transparency.

 

Share Professional Sticker

collabary

Photos credit: Jane Manchun Wong

As Manchun Wong has theorized, the Share Professional sticker looks like a great way to introduce content creators or brands to users’ audiences in an attractive way. This could be used by either party to direct attention to their collaborator’s account and could be best implemented to provide everything from recommendations to shootouts. 

 

What’s Next?

Do you still have more questions on how you can use Instagram to creatively interact with your followers or collaborate with creators or brands? Then send us an email at hello@collabary.com to learn how our social media experts can help enhance your Instagram game. To make sure you never miss out on our Instagram Round-Ups, subscribe to our newsletter here.