Infographic: Collabary Talking Benchmarks

The influencer marketing industry is changing rapidly, new tools are being added, platforms are evolving. Only with Instagram, it feels like it’s being updated with new features weekly.

The faster this relatively new area of marketing evolves, the more challenging it becomes for marketers, but especially for the ones who aren’t a part of this industry, to keep up with these changes.

That’s why we ran an analysis of more than 2000 campaign postings on Instagram throughout the last 1,5 years. Here’s what we found out:

Keen to optimize your influencer marketing campaigns as well? Reach out to our partner consultants and request a personal demo via