Eastpak always-on campaign – Collabary case study

The challenge

Eastpak only asked us to help with one thing – make 2017 an unbelievable year for showcasing their brand and range, while driving big engagement. Easy, we said.

The plan

We worked with Eastpak to develop an always-on influencer strategy that could help them start conversations, tell stories and make big impressions at every stage of the year.

This involved creating a month-by-month campaign calendar and, more importantly, recruiting some content creators who fit the Eastpak brand perfectly.

That expert influencer team so-far has included the likes of Nanda Weskott (@nanda_schwarz), Kevin Elezaj (@kevinelezaj) and Frankie Miles (@_frankiemiles) although, working alongside Zalando on some bigger campaign ideas, we will be helping Eastpak build an even bigger team of content creators.

 

So, what happened?

While things are looking very good, our year together with Eastpak is still going. So we’re afraid you might have to pop back another time to find out just how much engagement, traffic, sales (and the rest) we helped them to achieve.

And, what did Eastpak have to say…

“Collabary gave us access to top quality influencers, who are now producing amazing quality content for us. They have become core to our influencer strategy online, and it’s certainly the best influencer marketing experience we have had.”

Chris Delahunty, Eastpak