The Debrief: Bread&&Butter by Zalando 2018

PULL UP! Were you also at Bread&&Butter 2018, this weekend, just been?

From Friday to Sunday, we were on the ground with Zalando at Arena Berlin, along with 30,000 other streetwear fanatics.

It’s safe to say we are still feeling shook and straight up buzzing from all of the event excitement which is only just beginning online…

From live music by Lauryn Hill and Jaden Smith to panel talks on sustainability voguing workshops. B&&B was a 2018 fashionista’s dream.

There were 100 exclusive product drops and pre-launches from brands, eight of whom also teamed up with Collabary influencers to spread the word.

Below are some of the brands campaigns we created for the event, huge shout out to our influencers, enjoy!

And if you are reading this article and think, hey, I want to work with Collabary to make campaigns like this, go here


 

Vin for Asics Tiger

#breadandbutter #byzalando #collabarycampaign

Dori for Columbia#breadandbutter #byzalando #collabarycampaign

Ebba for G-Star

#breadandbutter #byzalando #collabarycampaign

Bonnie for Huawei#breadandbutter #byzalando #collabarycampaign

Dean for HUGO Boss

#breadandbutter #byzalando #collabarycampaign

Theo and Richy for Pepe Jeans #breadandbutter #byzalando #collabarycampaign

Enlil for Timberland#breadandbutter #byzalando #collabarycampaign

Jessy for Vans#breadandbutter #byzalando #collabarycampaign