How To Create & Consume Fashion Content Consciously In 2019

Hello, 2019! Pleasure to meet you. We love embracing a new year here at Collabary and along with it, a sense of renewed energy to manifest our intentions.  What is most important to us this year is the idea of entering a new year in fashion with awareness; knowledge is power.  We believe in leading by example and living intentionally.

Let this be our formal intention to move forward into 2019 mindful of our social media habits, our spending habits and the way in which we make a mark on this planet. That’s why we wanted to talk about the facts surrounding social media usage and also, sustainability. 

Creating and consuming content on social media with awareness is key.  So, what do we know for sure?

Consume social media content consciously

The reason we love technology so much, apart from the fact that it was designed to make our lives more efficient, is actually because our devices were designed to stimulate us. 

Certain chemicals are released in our body when we interact in a certain way. The same chemicals are triggered when we use social media, which is 30% of the time we spend online. Some of the different neurochemicals that our body releases when we use technology include…


Released when we are creative, connected, and contributing.


The “painkiller” of the body. Released when we experience mindfulness, meditation, gratitude, and cardiovascular exercise.


Released when we have exchanges in a meaningful connection. It is generally healthy but online predators can tap into its effects to abuse their victim’s trust.


A pleasure neurochemical linked with instant reward but also addiction. Technology is increasingly being designed to specifically trigger the release of dopamine.

If you want to learn more about how to make healthy habits surrounding your social media usage, read our blog post on it here

Shop smarter by supporting sustainable brands 

Clothing. We all wear it. We can’t leave the house without it. These miscellaneous parts of fabric are so integral to our life, they are a part of our identity. We love, live and breathe it but here at Collabary, we are passionate about preserving this precious planet we inhabit. Aren’t you?

Did you know that the fast fashion industry is number two (behind oil) on the list for biggest polluters to the environment? There is no reason you can’t stay on trend while also staying on top of the damage. In fact, it is trendy to take care of our world. Didn’t you know? One of the best things you can do is through making conscious choices about what you buy. Shop only from companies that have committed to more sustainable processes.

Image from Maggie Marilyn website.

One designer that is pioneering the liveable luxury initiative is Maggie MarilynMade with recycled plastic bottles, her garments are eco-created ethically in New Zealand. 

Her designs are being worn by the likes of Meghan Markle, Kylie Jenner and Cleo Wade, adorning women of all shapes and styles in organic cottons and recycled polyesters.

Image from Maggie Marilyn Instagram.

Maggie’s most recent creation is plastic free packaging made out of fully biodegradable bag using root starch (cassava), vegetable oil and a vegetable polymer created by Complast.

Another brand dedicated to saving the world is Timberland, who have launched “My Playgreen” which is a five-year funding program. The program supports the preservation and maintenance of green spaces for local communities in the five largest cities in Europe. You can read more about this in our interview with them at Bread and Butter 2018 here.

We are proud to have creatives among our community who already supporting sustainable brands and that means you can, too! We hope that you have learnt something in reading this article and feeling more informed going into the new year. Remember, there are many ways you can approach your life style more mindfully, whether that’s through meditation, minimalism, veganism or shopping second hand.

Do you want to learn more about sustainable fashion? We’re co-hosting the PrePeek Bloggers Lounge for Mercedes Benz Berlin Fashion Week January 16th 11am at Kraftwerk. PrePeek will be one big, curated wardrobe from which you can pull together outfits and have yourself professionally photographed… Including all sustainable designers. We are excited to present our panel discussion on sustainable fashion that will be hosted by Kim Gerlach; entrepreneur, journalist and sustainability influencer. 

Register here now to save your seat. ✨