5 Ideas For Christmas Content Your Followers Will Love

Christmas is the time for giving – which means, if you’re a social media influencer, giving your followers plenty to get excited about.

But with Instagram brighter and busier in the holiday season, it’s not always easy to keep yourself on your followers’ festive radar.

So here are 5 simple ways to deck your Insta-halls with just the right kind of Christmas treats your audience will love.


1. Countdown

Ticking off the days til Christmas can either fill you with excitement or terror. But, as an influencer, you can use that countdown to share new and inspiring content ever day leading up to the big event.

Berlin based micro-influencer @carmenlaunspach shares a beautiful image of her interior as she gets ready for Christmas, alluding to her favourite songs in her stories…

And, as well as providing her followers with a shot of @FocalOfficial sound system(sponsored).


2. Come together

Traditionally a time for meeting up with old friends, Christmas is also the perfect opportunity to gather together with your fellow influencers – and tease your followers with some highlights.

For example, to celebrate the launch of a collaboration between Habitat and chef Anna Barnett, several influencers including food writer @felicityspector gathered for an after-hours dinner party at the store.

And while this was a partnership with a brand, there’s nothing stopping you from gathering your favourite fellow content creators together for a mince pie.


3. Preview, review

Shopping, whether for the food, the decorations or the gifts, can be an overwhelming experience for even the most serious shoppers.

So your role in this can be to make sense of the Christmas chaos and help to edit down the choices for your followers.

Food and parenting blogger @lilandlife did exactly this when she posted about a sneak tasting preview she attended for Lidl, but again there’s no need to wait for anyone to ask you to do it.

Everything from Christmas food to pre-Christmas fitness to post-Christmas holidays are all on people’s minds right now – and your influence could make it all easier to decide.


4. Share your secrets

Taking the role of Christmas guide one step further, now might be a good time to let slip some of your most precious shopping secrets.

Lifestyle blogger @honeypopkisses is one of several influencers supporting Visa’s ‘Keep it Local’ Christmas campaign, and introducing her followers to her favourite independent stores.

So, as well as inspiring your audience with gift ideas, you’ll also be lending some valuable support and publicity to the high street stores you love.


5. Spread joy.

With so many influencers doing such amazing work for good causes all year round, we won’t be surprised to see a lot of content devoted to charity this Christmas.

So whether you have a cause you’re supporting already, or are searching for one, now is the perfect time to use your powers to make someone else’s Christmas a bit happier

@Mariehindkær founder of the Luelle lifestyle blog is currently urging her 66,000 followers to buy a t-shirt designed by Malene Birger to help raise money for the mother’s aid charity Mødrehjælpen, with a message of helping vulnerable families to have the Christmas they deserve.

So you’re helping your followers shop, cook, dress, decorate or simply get into the spirit, we’re pretty sure you can make a big difference to a lot of Christmasses this year.