Last year, shopping in the run up to Christmas saw record-breaking sales from mobile devices. According to Adobe, more than 60% of customer visits to online stores were mobile traffic, and devices were also driving 46% of total online revenue – a massive 18.4% increase year on year.
This Christmas, mobile – and therefore social media – is going to be just as important for any brand who wants to cash in on a seamless customer journey between inspiration and checkout.
So to make sure your social media plans are in place for a bumper Christmas performance, we wanted to share 4 favourite Collabary collaborations – our mini-guide to the most effective ways to build influence into your Christmas campaigns.
Gathering a roster of Amsterdam influencers who spend every day making a difference, Dutch brand Scotch & Soda brought their Christmas offering to life through their #lightsongiving campaign.
Top influencers like Nanda Weskott (@nanda_schwarz) created stunning images that played with shadow, light – and key pieces from the Scotch & Soda collection – asking their following to share their own unique ‘light on’ giving moments.
Tempting as it might be to flood your Christmas campaign with twinkling lights and dazzling decorations, one way to cut through on social media at Christmas (and beyond) is to trust in a calmer, simpler approach.
Showcasing the cool and cozy Stefanel winter knitwear against simple, pale backdrops created a layering of white-on-white that stopped customers in their tracks – with not a twinkle in sight.
While thousands of brands were wrestling with how to land just one compelling Christmas message, Diesel had a smart and simple way to communicate two.
Working alongside high-fashion menswear influencer @dennmitch, Diesel created a Christmas twist on their #DieselOn campaign that not only showed off an amazing gift, but also presented the stressed-out Christmas shopper with a stylishly simple way to stay on top of their festive commitments.
One of the most common side effects of searching for gift inspiration on Instagram is that you end up quickly filling your own wish list.
Which is a phenomena that Aldo embraced with a Christmas influencer campaign that was more about giving yourself a well-deserved gift.
Working with blogger Clarissa Hanel (aka @vogueupcall) Aldo managed to show off their winter collection to both gift-getters and self-treaters – while their #aldocrew hashtag was the perfect source for even more festive fashion inspiration.
And that’s just four of the many effective ways working with the right influencer can elevate your social media campaign above the Christmas chaos. If you want to unwrap a few more of our bright influencer ideas and campaign successes, get in touch and we’d be happy to share them.