Doing the right thing Since we first wrote about charities harnessing the power of social media influencers, it’s something that has grown more widespread, more diverse and more...
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1. Brands are cracking down on fake followers Speaking in Cannes this year, Keith Weed – CMCO at Unilever – announced they would no longer be working with any influencer who buys followers, uses...
9. August 2018
Find the weak link in your customer journey By now we all know that influencer marketing is proven to reach people, to engage them and, best of all, inspire them to act. And while it’s great...
2. August 2018
Transparency troubles on Instagram While there’s a great deal of responsibility for the brands and content creators to make sure they’re following the rules (not least because they’ll be the...
6. October 2017
On Instagram, you’ve probably seen the little blue tick next to a verified account’s name. This tick is actually a badge, which means Instagram have checked and confirmed this account is...
5. April 2018
By now, if you’re a regular reader of this blog, you should have enough Instagram and Instagram Stories skills to impress even your grumpiest friends. But what use is all of that content wizardry if...
14. December 2017
Some say you don’t need a blog to be an influencer Take a look at this handy counter and you can see just how many people publish to their blog, in real time, each day. Depending on when you...
26. July 2018
While Instagram may have earned a billion users on the back of beautiful imagery, that’s only part of the story, what about the words you choose to use in your caption? Ever wonder the...
19. July 2018
What’s it all (app)bout? Even the most dedicated influencers would find it tough to keep up with all the app innovations Instagram keep announcing. But, in amongst their steady stream of...
12. July 2018
Obviously it’s Instagram (in line for Queen of content)… It’s hard to argue with Instagram’s credentials to be the Queen of Influencer Marketing when it comes to content. Just take a look at...
6. July 2018