While the influencer marketing industry has exploded over the last five years, both Instagram and YouTube have remained the go-to platforms for content creators and brands to collaborate on. For some...
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Yesterday we had the opportunity to hold a panel talk on "Influencer Marketing Gone Global" at the DMEXCO 2019, which dealt with insights into the strongly growing KOL market in China, where it was...
12. September 2019
DMEXCO 2019 is getting closer and closer and since we will not only have our own booth, where you can meet us but also hold a panel talk, we didn't want to withhold some information from you. As...
5. September 2019
Transparency troubles on Instagram While there’s a great deal of responsibility for the brands and content creators to make sure they’re following the rules (not least because they’ll be the...
6. October 2017
On Instagram, you’ve probably seen the little blue tick next to a verified account’s name. This tick is actually a badge, which means Instagram have checked and confirmed this account is...
5. April 2018
By now, if you’re a regular reader of this blog, you should have enough Instagram and Instagram Stories skills to impress even your grumpiest friends. But what use is all of that content wizardry if...
14. December 2017
As internet and social media penetration rates in the G7 nations have plateaued in the high percentiles, it is time for more attention to be given to the emerging economic states whose online commerce...
5. September 2019
Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...
29. August 2019
In an age where you are competing with an infinite amount of content that could distract your audience at any stage in the online marketing process, it’s important to think of your strategy in a...
22. August 2019
When Instagram first announced IGTV in June of 2018, many didn’t know what to make of the news. While at the time Instagram’s user count was reported to have hit one billion active monthly users,...
15. August 2019
