4 TikTok Hashtag Challenges To Learn From

While the influencer marketing industry has exploded over the last five years, both Instagram and YouTube have remained the go-to platforms for content creators and brands to collaborate on. For some...

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For Brands

Welcome To The Jungle - Influencer Marketing Gone Global

Yesterday we had the opportunity to hold a panel talk on "Influencer Marketing Gone Global" at the DMEXCO 2019, which dealt with insights into the strongly growing KOL market in China, where it was...

Nicole Schuchardt 12. September 2019

For Brands

For Brands

DMEXCO 2019: Collabary Welcomes You To The Influencer Marketing Jungle

DMEXCO 2019 is getting closer and closer and since we will not only have our own booth, where you can meet us but also hold a panel talk, we didn't want to withhold some information from you. As...

Nicole Schuchardt 5. September 2019

For Brands

For Brands

Influencer Marketing Gone Global - What Brands Can Learn From Emerging BRIC States

As internet and social media penetration rates in the G7 nations have plateaued in the high percentiles, it is time for more attention to be given to the emerging economic states whose online commerce...

Anna Meyfarth 5. September 2019

For Brands

For Brands

Gone Global: 4 Russian Influencers You Need To Know About

Gone Global is a Collabary series that aims to study the role of influencer marketing in regions outside of Europe and the West. By exploring influencers, campaigns, and trends in markets such as...

Team Collabary 29. August 2019

For Brands, For Content Creators

For Brands

Why You Need To Take A Holistic Approach To Influencer Marketing

In an age where you are competing with an infinite amount of content that could distract your audience at any stage in the online marketing process, it’s important to think of your strategy in a...

Team Collabary 22. August 2019

For Brands

For Content Creators

IGTV Turns One: The Past, Present, and Future of Instagram’s Ambitious Platform

When Instagram first announced IGTV in June of 2018, many didn’t know what to make of the news. While at the time Instagram’s user count was reported to have hit one billion active monthly users,...

Team Collabary 15. August 2019

For Content Creators