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Content Creator FAQs

What is Collabary?

Powered by Zalando, Collabary is an influencer marketing platform that brings exciting brands and key social media content creators together – building inspiring relationships and producing compelling campaigns.

How do I get started?

If you’re a social media content creator then you can sign up here for free. All you have to do is fill out your details, upload cover and profile images and tell us what topics interest you and what brands suit your style. Our expert team will then review your application and get back to you as soon as possible.

Do I have to pay to use Collabary?

For now, social media content creators will be able to use Collabary for free.

Do I have to sign an exclusive contract with Collabary?

No, you’re absolutely free to work with anyone you like. And if you already work with a talent management agency feel free to put them in touch with us at hello@collabary.com and we’ll find an arrangement that works for everyone.

Is my Collabary profile public?

No, only the brands signed up to Collabary will be able to view your profile.

How do I change my profile?

It’s really easy. First just click the ‘Profile’ button in the top right hand corner of the screen. Scroll down to ‘Edit Profile’ and then you’ll be able to update your details and images.

How do I get involved in campaigns?

Once a brand decides they’d like to work with you they’ll get in touch via the Collabary messenger. You will receive an e-mail once you get a campaign proposal.

How do the campaigns work?

Once you and the brand have agreed terms and you’ve accepted their offer via the tool, you’re free to start creating content for them. Then, once you’ve uploaded everything to your social media accounts remember to share the URLs in our ‘Campaigns’ section.

How do I use the messenger?

Once you’ve been invited to a campaign you can chat with the brands via messenger. On the one hand it’s a great channel to discuss campaign details with the brand, such as negotiating prices, agreeing on timings, etc. On the other hand you will get updates regarding the campaign directly to your inbox.

How do I negotiate with brands about campaign pricing?

As soon as a brand sends you a campaign proposal you can get in touch with them via messenger. Here you can discuss details about the campaign and also negotiate your payment.

What does N/A mean on my profile?

Collabary will feature the reach and engagement of your social media accounts, however sometimes it takes a couple of days for the data to be updated.

What is the Collabary Beta?

To ensure all the content creators and brands using Collabary have the best experience possible we’re still working on our beta site to make sure it’s just right before we launch the site fully.

Can I invite other content creators to join Collabary?

We always love to meet talented new people and value your recommendations. So feel free to put anyone you think might be suitable in touch with us at hello@collabary.com

Why would I add new team members to my account?

If you manage your blog, channel or account in cooperation with other people you can invite these team members to your profile and manage your whole account together.

Why am I being asked about my body features and ethnic origin?

We want to offer brands the opportunity to pitch campaign ideas to a wonderfully diverse group of talents. That’s why we are asking you to optionally inform us about your body features and ethnic origin. Thus we hope that campaigns that are created via Collabary will benefit from an ever increasing diversity.

I still have a question

Please email us at hello@collabary.com and out expert team will do all they can to help.

Brand FAQs

What is Collabary?

Powered by Zalando, Collabary is an influencer marketing platform that brings exciting brands and key social media content creators together – building inspiring relationship and producing compelling campaigns.

How do we get started?

If you’d like to discover and work with a diverse range of influential social media content creators then you can apply here for exclusive access to our Collabary Beta platform. Space is limited so some applications may be asked to wait until the full launch of the platform.

What is Collabary's pricing like?

You can choose between our self service and managed service solution.
If you want to manage your influencer campaigns intuitively on our platform from start to finish, start with a two months free trial. No hidden fees, no unwanted subscription. You only pay what you would be paying to the talents. After the two months, Collabary will be charging a commission on top of the influencer payout.
If you want to collaborate with our influencer marketing experts to create engaging campaigns Collabary is charging a commission on top of the influencer payouts. We also require a minimum campaign volume of 15,000€.

How do I change our brand profile?

Simply click on ‘Profile’ in the right hand corner of your screen and select ‘Edit Profile’ from the scrolling menu. Then you can easily update your details and images.

How do I start a campaign?

  • Click on ‘Campaigns’ in the top right corner of your screen and select ‘New Campaign’.
  • Fill in the details of your campaign including a title, target audience, time limits and campaign goals.
  • Once you’ve finished, first click ‘Publish’ and then ‘Add Influencers’.
  • You can now browse through our social media content creators’ profiles, clicking on each profile for more details. Remember, you can also refine your search by clicking ‘Add Filters’.
  • Once you’ve chosen the content creators you’re interested in you can add them to your campaign by clicking first on ‘Continue’ and then ‘Send Invite’.
  • The content creators will get back in touch with you once they’ve reviewed your offer.

Where can I see how our campaign has performed?

Once your campaign is finished simply click on ‘Campaigns’ in the top right hand corner of the screen to view all your data and insights.

How do I use the messenger?

As soon as you invite a content creator to your campaign you can start using the messenger on platform. You can discuss details about the campaign proposal and can also customize the briefings individually per talent. The messenger is ideal to negotiate the basic campaign conditions such as pricing and timing. Additionally you will receive notifications via messenger to your inbox when an update comes in.

How can I negotiate pricing with influencers?

Once you’ve sent out a campaign proposal to an influencer they might get in touch with you via the messenger to negotiate.

Why would I add new team members to my account?

Are multiple people in your team responsible for influencer marketing campaigns? In that case you can add them to your brand’s team and manage your profile jointly. All campaigns can be managed from your individual log-ins.
If you have a portfolio of different brands within your organisation, this feature also enables you to manage multiple brands within one account.

What is Collabary Beta?

To ensure all the content creators and brands using Collabary have the best experience possible we’re still working on our beta site to make sure it’s just right before we launch the site fully.

I still have a question

Please email us at hello@collabary.com and our expert team will do all they can to help.